Ok, we have a crazy question.
Is it just us, or are MedSpas popping up like Starbucks??
It seems like they’re showing up left and right. Not just in big cities but in suburbs and smaller towns, too. MedSpa treatments are becoming more and more popular, and the industry is expanding to meet that demand. Don’t just take our word for it, the numbers don’t lie: according to the American Society of Plastic Surgeons, between 2010 and 2021, Botox injections have increased 28% among 20-29 year old women. It used to be that you and your friends would swap Sephora recommendations–and now you’re asking each other where to get filler or Botox.
But we can’t help but notice a difference in attitudes towards MedSpa treatments, too. The reason why we’re getting MedSpa treatments is not for the same reasons our moms did it–to avoid looking “old” or to hide perceived flaws. Nowadays we’re getting medspa treatments to express ourselves. So we have to wonder: are MedSpa treatments becoming the new color cosmetics?
Color Cosmetics–Temporary Transformation
People use color cosmetics–blush, foundation, eye shadow, lipstick, and more—for diverse reasons. Some people use them to cover up or minimize perceived flaws. But women also use them to express themselves. If ever you’ve worn makeup, you’ve probably done this. It could be as simple as putting on a bright pink lipstick to boost your mood, or colorful eyeshadow like you saw your fave character wear on Euphoria.
Color cosmetics offer the possibility of transformation–our faces become a blank canvas for us to color, shade, and refine. We can make our eyes look bigger and brighter, make ourselves look tan even though we wear our SPF 50 every day and would never let that happen naturally. And we can tell the world a story about who we are, from red lips that say “I’m confident” to the perfectly filled-in brow that says “I pay attention to every detail.” But that self-expression only lasts until you wash the makeup off. Then you have to reapply it the next day. All we do with makeup is ultimately an illusion that can be easily smudged or washed away.
MedSpa Treatments: A New Form Of Self Expression
Non-invasive MedSpa treatments also offer the possibility of self expression. But with these treatments–Botox, filler, Forma, and more–the transformation lasts a lot longer, for several months or even years. These changes are not based on applying color strategically, but on altering structure and proportion. Makeup can do a lot to emphasize and re-size features but it can only do so much. Fillers and Botox can actually change the shape, position, and size of features–lifting the tail of the eyebrow, tightening the contours of cheeks, slimming down jaws, evening out the shape of lips. Medspa treatments give you results that last longer and are more dramatic–because they’re real, not an illusion.
And so women are turning to MedSpa services to make aesthetic changes as a form of self-expression, not as a way to “fix” flaws. Getting a fox eye brow lift is just like changing your brow routine–except it lasts for three to four months. And maybe you’ve always wondered what you would look like with higher cheekbones, so you get some filler to simulate the effect. Your face isn’t a collection of problems to solve, but instead a blank canvas for you to create your own work of art, your own masterpiece. Advanced beauty treatments simply give you the power to make it real.
And that’s why advanced beauty treatments are becoming the new color cosmetics. Whether you want to create full lips that look as sexy as you feel, lift the tail of your eyebrow for a foxy expression, or create a strong jaw, you can do it with MedSpa treatments like Botox and filler. If you’re looking to express yourself with MedSpa treatments, we made an app that lets you book MedSpa appointments quickly, easily, and on-demand. Download it today and start creating your masterpiece!